Copy-thinker

In a world of auto-generated everything, It’s no secret that more people are craving more ‘people’.

Some solidly human thoughts. Imperfection. Understanding. 

That’s why I call myself a copy-thinker. 

Because; while I can write.

I can use AI tools to streamline my work.

My most valuable skill is:

Being able to think. 

So if you’re a brand that sells to robots, enjoy the latest wave of AI-generated enthusiasm.

But if you sell to humans; 

I’m your sapien.

Contact me at aliciamooers@gmail.com or add me on LinkedIn. 

the original.
full of imperfections, lines that didn't make it into the final copy, and crossed-out thoughts.

Internspiration

Internspiration 

My Recurring Internal Content Series turned LinkedIn Thought Leadership Content

Internspiration is a semi-bi-monthweekly newsletter I launched as a creative outlet to explore topics that inspire reflection, growth, and a touch of humor. What started as an internal initiative has grown into a recurring feature on Jan Kelley’s LinkedIn, resonating with readers and showcasing the agency’s thought leadership and culture.

Each piece delves into unique themes, blending practical advice with a relatable tone. For example:

• "How to Write Like a Human" (Internspiration #5): Explores the balance between creativity and authenticity in writing, offering actionable insights for crafting genuine, relatable content. View here
• "2024 Ins & Outs" (Internspiration #4): A playful look at trends for the upcoming year, blending humor with a forward-thinking perspective. View here
• "Practice Makes Better" (Internspiration #3): Discusses the importance of iteration and growth, encouraging readers to embrace progress over perfection. View here

Internspiration reflects my passion for storytelling and my ability to connect with audiences in a meaningful way. It’s not just about sharing ideas—it’s about sparking curiosity, driving engagement, and leaving readers with something to think about.

Mitsubishi Motors Canada

Mitsubishi Motors Canada

Mitsubishi Motors Canada was one of the most significant clients I had the privilege of working on during my time at Jan Kelley. As the sole copywriter for the brand, I was deeply immersed in their campaigns for six months, managing everything from bilingual retail ads to web content and product descriptions. This page showcases the breadth of work I contributed to this massive client, highlighting the depth of my role and the measurable impact of my efforts.

Retail Campaigns That Drove Results 

Problem: Mitsubishi required high-impact retail campaigns to drive foot traffic and highlight seasonal promotions. But also, it's for retail, so there has to be a lot of information in each ad. And don't even get me started on the legal/technical requirements.

Solution: I developed engaging, persuasive ad copy for digital banners, in-store materials, and social campaigns. These ads balanced short-term promotional goals with Mitsubishi’s long-term brand positioning.

Results: These retail campaigns contributed to Mitsubishi’s best sales month on record in August 2024, directly showcasing the power of cohesive messaging.

Connecting With Quebecois Audiences

Problem: Mitsubishi wanted to grow its market share in Quebec but needed campaigns that resonated culturally and linguistically.

Solution: I worked closely with translators to ensure that Quebecois French messaging wasn’t just translated but fully localized. I adapted campaigns to reflect cultural nuances while maintaining Mitsubishi’s adventurous, bold tone of voice.

Results: The bilingual campaigns helped solidify Mitsubishi’s presence in Quebec, increasing regional engagement and sales.

"Now You're Speaking My Language!" 

Problem: Complex vehicle specifications needed to be presented in a way that was both accessible and engaging for potential buyers.

Solution: I collaborated with product specialists to translate technical details like advanced safety systems and hybrid technology into consumer-friendly language. The result was web content that balanced technical accuracy with compelling storytelling.

Results: Improved the user experience on Mitsubishi’s website, making it easier for consumers to understand and connect with the brand’s innovative features.

Optimizing for the (Digital) Road Ahead

Problem: Mitsubishi’s web content needed better visibility in search engines to drive organic traffic and conversions.

Solution: I implemented SEO strategies by weaving targeted keywords into creative, engaging copy. I optimized meta descriptions, headlines, and body text to align with consumer search intent without compromising the brand’s tone.

Results: Increased organic traffic to Mitsubishi’s website and improved search rankings, enhancing the effectiveness of digital marketing efforts.